Trak Electronics is a manufacturing and sales company active in the consumer electronics market. The inspiration to create the company came about by observing the market and new technologies resulting in the creation of appealing consumer electronics products for increasingly demanding clients. The TRAK brand beginning dates back to late 2004. Trak Electronics harnesses Far Eastern experience in consumer electronics production with the best of world class design and technologies. One of the our success secrets is the sheer simplicity with which we bridge the gap between highly advanced technology and the expectations of the everyday client.
The mission of our company is to provide the widest possible group of consumers the most up to date technological solutions with a unique look. Our foremost rule of conduct is to find answers meeting the needs of the consumer who appreciates high quality workmanship and is keen to utilize high technology solutions in objects of everyday use.
The development strategy of Trak Electronics and connected future investments are concerned on strengthening the company's very firm position on the consumer electronics market by systematically increasing its market share and improving operative efficiency. Trak's fundamental operational goals are: optimization and development of its range of products and the furthering of channels and lines of sales.
Expansion plans incorporate both an intensification of cooperation with already existing partners who are: large area chain stores such as Real, Tesco, Makro - specialist chain stores such as Media Markt or Saturn Planet - the IT channel: ABC Data Sp z.o.o., Incom S.A., and the acquiring of powerful distributors from the traditional channel such as Avans, Neonet, Mix Electronics, Media expert, Partner RTV ADG, where state of the art mobile products have increasing share in sales. These companies operate on the dynamic market located in small, medium and large size urban agglomeration. Along with the ever growing popularity and the intensive development of internet sales Trak is increasing its cooperation with numerous e-commerce shops and auction portals. Trak Electronics aim to make best use of a favorable geographic location in Central and Eastern Europe to penetrate the Czech market and next to extend to Hungary, Slovakia, The Ukraine and Russia.
We realize a business style on par with the world's greatest brand names being a great success on the consumer electronics market. As a working rule we commission the production of electronic components with individual styling bearing our brand to our Far eastern partners. Its assembly is carried out on assembly lines in Europe. Trak Electronics cooperates only with experienced manufacturers, who can provide the best quality to price ratio and react quickly to technological and logistics changes. The same method is used by virtually all leading electronics manufacturers.
In order to ensure that Trak Electronics products are their best, we have adopted a special control system that works before and after production. Multiple testing of our devices already during their planning stage followed by a rigorous full control of ready products at the assembly line guarantees high quality of every individual item and in the end produces a satisfied customer. Trak Electronics purchase all necessary licenses for technologies used in its products directly or by its agents. Thanks to this, business partners and customers are sure of dealing with completely legal high quality equipment, because certified products are tested for compliance with the appropriate format by the licenser. To achieve complete customer satisfaction we have widely developed a packet of services (with relation to business partners) before and after purchasing. Technical help is offered via customer convenient communication channels.
We plan to add a greater dynamism to the distribution network in the whole of Poland. This expansion plan also includes the winning over of the leaders in the wholesale and retail market who specialize in household electronics. Moreover, we plan to considerably increase export. In the near future they will be joined by customers from Eastern and Central Europe.
Trak Electronics systematically increases its business activity broadening it by new fields of business operations, new products and new stylistic and technological solutions. Trak Electronics has decided to let out an array of new products and is dedicated to the continual perfecting of products already on offer. As far as the market of MP3/MP4 players is concerned Trak Electronics is offering products that are level with, or ahead of the consumers? expectations and needs by providing them with serious mini mobile entertainment centers. In the mobile phone division, Trak Electronics will increase its offer of devices dedicated for senior age users and elder people. This product range beside of simplicity and friendly way of use will offer also functionality of different multimedia. Second product range which will be developed are devices based on Android OS with big size capacity displays on one side and on the other side with Qwerty keypad for easy typing. Qwerty input method will be available also in mobile phones based on its own operating system serving two SIM cards same time as well as in more advanced devices with business functions. A relatively new market for Trak to develop its presence are MID devices. MID (Mobile Internet Devices) market since launching iPad by Apple is a growing one and that is continually developing. Currently Trak Electronics is working on its devices which will be presented to the market in break of year 2010 and 2011. In this field Trak Electronics has close cooperation with polish telecommunication company INFO-TV-FM which is developing DVB-H mobile television. Mobile television is the feature which Trak Electronics is going to develop strongly in its devices, not only MID one but also in mobile phones. The GPS market is steady growing one and that is continually developing. At present the popularity of GPS navigation is reaching a level known only by mobile telephony. This is big market with continuous grow, especially in developing countries where it is the fastest growing field of new mobile technology. In Poland there is a rise in sales of these articles which is dependent to a large degree on retail prices and features. So here is a market niche that Trak Electronics operates offering a line of basic GPS receivers. These devices are fully functional and equally efficient as those offered by global brand names, but priced so that they are buyable by the average customer. One of the most important reasons encouraging Trak invest in the GPS receiver market is a stable and continuous sales of used passenger car. Second field of GPS receivers Trak Electronics is going to develop is technically advanced devices with 3D graphic accelerators for a maps software offering new features and view options. Beside of if there will be added GPRS support for communication with map servers to keep online communication and sharing traffic information as well as receive it immediately when happens something on the road.
Trak Electronics' work is of a research and developmental nature that aims to improve the quality of products on offer, their functionality and usefulness for the consumer, as well as enriching them with the latest technological novelties so to maintain the position of a market leader in new technology of brand name goods. These efforts have borne fruit in the form of many awards of prestige. Here are some, to name but a few:
'A player for memory cards: Trak DMP-330 ME2 is an excellent example of an inexpensive device that will pass the test as a mobile music player. 512MB of flash memory can be used not only for music, but also for any data(...)'
A prestigious Czech magazine ,,Digitální byt" expansively dealing with the newest in consumer electronics gave the DMP-HS1 player a distinction award saying 'The model of the month! June2006.'
(...)Because this player represents not only a higher quality in image and sound compared to its similarly priced counterparts, but also has a shapely and elegant appearance, we have decided to give it our distinction award 'Our model!'
'An easy to use player with a Polish menu(...).It can display the lyrics of the track played. A curiosity is an included application that allows the installation of an encrypted partition in the player(...)' .
'I cannot decide upon the winner; after reading the reviews you have noticed that every player has something exceptional to offer. The sound quality is the same. So you can decide between the ultra mobile and tough TRAK DMP-570 or the great TRAK VMP-610.'
'(...) the integrated microphone works well, and as tests have shown, the player writes sound with the best quality in the whole test. All other recorders are no match (for this model). (...)Trak DMP-570 is very light, small and handy .'
'This is one of the best navigation systems for user of reasonable expectations, great for those who are looking for a GPS to show them the right way. In Poland it work very well thanks to the MapaMap program. An elegant etui is an additional bonus.'
